Telling Our Story to STORY
One of NYC's most interesting retail concepts is in Chelsea. Rachel Schechtman imagined a shop that was curated like a magazine editorial. I first learned about this cool shop from hearing her speak at the Martha Stewart American Made Conference. Each month, the store merchandise and program revolves around a central "story". One month it was women, another was health, or holidays, etc. Also, every so often, they have an event where makers get to network and also pitch Rachel
